Sub-agents
Letting your own sub-agents book on your website: wallets, markup and cancellations
By Idea Holiday team · Updated 26 Oct 2026 · 3 min read
Your website is for your customers by default. If you also work with smaller agents of your own, you can let them book on it too. This guide explains how that works and what you take on when you switch it on.
It is a setting, and it is off by default
Under Who can book on your website, tick Also let my own sub-agents book (B2B) and set a separate sub-agent markup. This is only a setting of your website. It does not change your plan or what you pay, and you can switch it off again at any time. Customer booking carries on either way.
While it is off, the website shows no Become an agent or Agent login, and no one can sign up. If you already have sub-agents, they cannot sign in or book while it is off. Their wallets, balances and open requests stay, and you still manage them in the Sub-agents section.
How sub-agents join
Agents sign up on your website through Become an agent and wait for your approval. You can also add them yourself.
The wallet you run
Sub-agents book at the net price plus your sub-agent markup, and they pay from a sub-agent wallet that you run. You record money received, take money off, and set a credit limit. Each booking also debits your own Idea Holiday wallet for the net price, and the website fee once the booking is confirmed.
Cancellations
The sub-agent asks to cancel and you approve under Approve and cancel. Once the supplier's refund reaches your wallet, the same amount, at most what the sub-agent paid, goes to the sub-agent's wallet automatically. You keep your markup.
Reports and statements
- Sales by sub-agent: bookings, sales, refunds, your cost (net price and website fee) and your margin per sub-agent for any dates, with an Excel download.
- Statements: a sub-agent's wallet for any dates, with opening and closing balance. Download it as Excel, or print or save it as a PDF in your website's name to send to them.
Online top-ups
If you save your own Cashfree or Razorpay keys, your sub-agents can top up their wallet online. The money goes to your account and is credited to their wallet once per payment. Idea Holiday charges no fee for this.
Common questions
- Does switching on sub-agent booking change what I pay?
- No. It is only a setting of your website. It does not change your plan or what you pay.
- Can I switch it off later?
- Yes, at any time. Customer booking carries on, and your sub-agents keep their wallets and balances.
- Who sets the sub-agent markup?
- You do. It is separate from the markup on your customer bookings.