White label
Building a white-label travel business: the pieces you need
By Idea Holiday team · Updated 26 Oct 2026 · 3 min read
White label means selling under your own name with someone else's technology behind you. It is easy to start and easy to leave half built. This checklist lists the pieces a travel business needs and shows where Idea Holiday supplies each one, so you can see what is left for you to do.
Who you are
Agents verify their business with a PAN before a website can open. Flight suppliers and OTAs verify a PAN and an active GSTIN of that PAN. Verification is how the platform knows who it is working with.
What you sell
Flights, hotels and fixed-departure fares, from the same inventory the agent portal uses, with 700+ airlines and 10M+ hotels behind them. You choose which of the three products to switch on.
Where you sell
- A branded website on a free address, or on your own domain, with five designs.
- The agent portal, where you book for customers from your wallet.
- The Partner API, if you want to build your own app or connect an existing system.
How customers pay
By default customers pay through Idea Holiday checkout, which runs on Razorpay, and nothing is taken from your wallet. You can instead add your own Razorpay or Cashfree account, so that customers pay you directly and you are the merchant of record.
What you charge
You set a markup for each product. Customers see one price, and your net fares and markup are never shown. Promo codes come out of your markup only and never take a booking below your cost.
Invoices and tax
Customers get a booking confirmation and a payment receipt in your name. Agents with a verified GSTIN can switch on GST invoices and credit notes in their own name.
When something is cancelled or refused
If a hotel or an airline refuses a paid booking, the customer is refunded in full. When you cancel a booking, the supplier's refund goes to your wallet and you refund your customer.
Getting found
Every website comes with destination pages, a blog, Google search settings, analytics settings, a WhatsApp share button and a QR poster. They give you the tools. The visitors still come from you sharing the link.
A launch checklist
- Verify your business.
- Choose a name, a design, and add your logo and contact details.
- Choose your products and set your markup.
- Choose where customers pay.
- Decide whether to switch on GST invoices.
- Publish, share the link and watch your visitor statistics.
Common questions
- Can I start without a plan?
- Yes. Every website gets every feature with or without a plan. A plan adds online booking for your customers. A 7-day free trial turns booking on first.
- Can I use my own domain?
- Yes, and for agents it is free.
- Can I build my own app instead of a website?
- Yes. The Partner API covers hotels, flights and fixed fares with the same wallet.